Although Fairylake Aquarium was first founded over fifty years ago, the company had yet to establish an online presence. For most of its existence, word-of-mouth was enough to spread influence. But with an increasing proportion of young customers, Fairylake decided to make the change. My goal was to create a digital space that unites the stories of this family-owned business’s past with the technologically engaged state of its present. This website refines their message and showcases their impact through its interactions and visuals. Each component of the website was designed to strike a balance between fun and professional.